BOARD DIRECTOR:

$1B MARKETING COMPANY EMERGING FROM RESTRUCTURING

Challenge

• Our client, an alternative investment manager, acquired a controlling interest in a marketing firm with $1 billion in revenue, enviable client relationships, and challenges including a heavy debt load and the need to invest in technology.

• After completing a successful restructuring, the CEO sought directors with expertise to support the company’s growth plans.

 

Approach

• Our team developed a deep understanding of the company’s short- and longer-term needs.

• We tapped our extensive executive network and utilized strategic mapping to identify Board candidates who are highly regarded experts capable of bringing market intelligence and forecasting to the process of refining and supporting the company’s growth strategy.

 

Outcome

• After identifying the leading expert in the field, we piqued the candidate's interest in working with a supportive majority shareholder to help lead the company’s transformation.

• Once appointed, the new director began to add value immediately, demonstrating leadership that has made a demonstrable positive impact.